Overview
Brought to you by YData
Dataset statistics
| Number of variables | 12 |
|---|---|
| Number of observations | 2773 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 281.6 KiB |
| Average record size in memory | 104.0 B |
Variable types
| Numeric | 12 |
|---|
avg_basket_size is highly overall correlated with gross_revenue and 1 other fields | High correlation |
avg_recency_days is highly overall correlated with frequency | High correlation |
avg_ticket is highly overall correlated with avg_unique_basket_size | High correlation |
avg_unique_basket_size is highly overall correlated with avg_ticket and 1 other fields | High correlation |
frequency is highly overall correlated with avg_recency_days | High correlation |
gross_revenue is highly overall correlated with avg_basket_size and 3 other fields | High correlation |
qtde_produtcs is highly overall correlated with avg_unique_basket_size and 3 other fields | High correlation |
qte_invoices is highly overall correlated with gross_revenue and 2 other fields | High correlation |
qte_items is highly overall correlated with avg_basket_size and 3 other fields | High correlation |
avg_ticket is highly skewed (γ1 = 27.67827335) | Skewed |
frequency is highly skewed (γ1 = 46.07740946) | Skewed |
qtde_returns is highly skewed (γ1 = 21.6260127) | Skewed |
customer_id has unique values | Unique |
recency_days has 33 (1.2%) zeros | Zeros |
qtde_returns has 1481 (53.4%) zeros | Zeros |
Reproduction
| Analysis started | 2025-04-09 19:32:53.176116 |
|---|---|
| Analysis finished | 2025-04-09 19:33:28.920183 |
| Duration | 35.74 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
customer_id
Real number (ℝ)
Unique 
| Distinct | 2773 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 15285.281 |
| Minimum | 12347 |
|---|---|
| Maximum | 18287 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 12347 |
|---|---|
| 5-th percentile | 12626.6 |
| Q1 | 13815 |
| median | 15241 |
| Q3 | 16780 |
| 95-th percentile | 17950.4 |
| Maximum | 18287 |
| Range | 5940 |
| Interquartile range (IQR) | 2965 |
Descriptive statistics
| Standard deviation | 1715.1526 |
|---|---|
| Coefficient of variation (CV) | 0.11220942 |
| Kurtosis | -1.2070293 |
| Mean | 15285.281 |
| Median Absolute Deviation (MAD) | 1484 |
| Skewness | 0.016612507 |
| Sum | 42386085 |
| Variance | 2941748.4 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 17850 | 1 | < 0.1% |
| 14482 | 1 | < 0.1% |
| 17058 | 1 | < 0.1% |
| 17704 | 1 | < 0.1% |
| 16933 | 1 | < 0.1% |
| 13772 | 1 | < 0.1% |
| 16249 | 1 | < 0.1% |
| 14198 | 1 | < 0.1% |
| 13989 | 1 | < 0.1% |
| 17930 | 1 | < 0.1% |
| Other values (2763) | 2763 |
| Value | Count | Frequency (%) |
| 12347 | 1 | |
| 12348 | 1 | |
| 12352 | 1 | |
| 12356 | 1 | |
| 12358 | 1 | |
| 12359 | 1 | |
| 12360 | 1 | |
| 12362 | 1 | |
| 12364 | 1 | |
| 12370 | 1 |
| Value | Count | Frequency (%) |
| 18287 | 1 | |
| 18283 | 1 | |
| 18282 | 1 | |
| 18273 | 1 | |
| 18272 | 1 | |
| 18270 | 1 | |
| 18265 | 1 | |
| 18263 | 1 | |
| 18261 | 1 | |
| 18260 | 1 |
gross_revenue
Real number (ℝ)
High correlation 
| Distinct | 2759 |
|---|---|
| Distinct (%) | 99.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2844.942 |
| Minimum | 36.56 |
|---|---|
| Maximum | 279138.02 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 36.56 |
|---|---|
| 5-th percentile | 264.548 |
| Q1 | 628 |
| median | 1169.94 |
| Q3 | 2423.32 |
| 95-th percentile | 7490.982 |
| Maximum | 279138.02 |
| Range | 279101.46 |
| Interquartile range (IQR) | 1795.32 |
Descriptive statistics
| Standard deviation | 10466.686 |
|---|---|
| Coefficient of variation (CV) | 3.6790506 |
| Kurtosis | 372.80205 |
| Mean | 2844.942 |
| Median Absolute Deviation (MAD) | 689.02 |
| Skewness | 17.097705 |
| Sum | 7889024.2 |
| Variance | 1.0955151 × 108 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1025.44 | 2 | 0.1% |
| 745.06 | 2 | 0.1% |
| 889.93 | 2 | 0.1% |
| 734.94 | 2 | 0.1% |
| 331 | 2 | 0.1% |
| 1314.45 | 2 | 0.1% |
| 379.65 | 2 | 0.1% |
| 1353.74 | 2 | 0.1% |
| 598.2 | 2 | 0.1% |
| 1078.96 | 2 | 0.1% |
| Other values (2749) | 2753 |
| Value | Count | Frequency (%) |
| 36.56 | 1 | |
| 52 | 1 | |
| 52.2 | 1 | |
| 62.43 | 1 | |
| 68.84 | 1 | |
| 70.02 | 1 | |
| 77.4 | 1 | |
| 84.65 | 1 | |
| 90.3 | 1 | |
| 93.35 | 1 |
| Value | Count | Frequency (%) |
| 279138.02 | 1 | |
| 259657.3 | 1 | |
| 194550.79 | 1 | |
| 140438.72 | 1 | |
| 124564.53 | 1 | |
| 117375.63 | 1 | |
| 91062.38 | 1 | |
| 72882.09 | 1 | |
| 66653.56 | 1 | |
| 65019.62 | 1 |
recency_days
Real number (ℝ)
Zeros 
| Distinct | 252 |
|---|---|
| Distinct (%) | 9.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 56.648395 |
| Minimum | 0 |
|---|---|
| Maximum | 372 |
| Zeros | 33 |
| Zeros (%) | 1.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 10 |
| median | 29 |
| Q3 | 73 |
| 95-th percentile | 211 |
| Maximum | 372 |
| Range | 372 |
| Interquartile range (IQR) | 63 |
Descriptive statistics
| Standard deviation | 68.422907 |
|---|---|
| Coefficient of variation (CV) | 1.2078525 |
| Kurtosis | 3.4305436 |
| Mean | 56.648395 |
| Median Absolute Deviation (MAD) | 23 |
| Skewness | 1.8980349 |
| Sum | 157086 |
| Variance | 4681.6942 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 99 | 3.6% |
| 4 | 87 | 3.1% |
| 2 | 85 | 3.1% |
| 3 | 85 | 3.1% |
| 8 | 76 | 2.7% |
| 10 | 67 | 2.4% |
| 9 | 66 | 2.4% |
| 7 | 65 | 2.3% |
| 17 | 62 | 2.2% |
| 22 | 55 | 2.0% |
| Other values (242) | 2026 |
| Value | Count | Frequency (%) |
| 0 | 33 | 1.2% |
| 1 | 99 | |
| 2 | 85 | |
| 3 | 85 | |
| 4 | 87 | |
| 5 | 43 | |
| 7 | 65 | |
| 8 | 76 | |
| 9 | 66 | |
| 10 | 67 |
| Value | Count | Frequency (%) |
| 372 | 1 | < 0.1% |
| 366 | 1 | < 0.1% |
| 360 | 1 | < 0.1% |
| 358 | 3 | |
| 354 | 1 | < 0.1% |
| 337 | 1 | < 0.1% |
| 336 | 2 | |
| 334 | 1 | < 0.1% |
| 333 | 2 | |
| 330 | 1 | < 0.1% |
qte_invoices
Real number (ℝ)
High correlation 
| Distinct | 55 |
|---|---|
| Distinct (%) | 2.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.0544537 |
| Minimum | 2 |
|---|---|
| Maximum | 206 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 2 |
| median | 4 |
| Q3 | 6 |
| 95-th percentile | 17 |
| Maximum | 206 |
| Range | 204 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 9.0729125 |
|---|---|
| Coefficient of variation (CV) | 1.4985518 |
| Kurtosis | 183.89793 |
| Mean | 6.0544537 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 10.623447 |
| Sum | 16789 |
| Variance | 82.317741 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 2 | 780 | |
| 3 | 498 | |
| 4 | 393 | |
| 5 | 237 | 8.5% |
| 6 | 173 | 6.2% |
| 7 | 138 | 5.0% |
| 8 | 98 | 3.5% |
| 9 | 69 | 2.5% |
| 10 | 55 | 2.0% |
| 11 | 54 | 1.9% |
| Other values (45) | 278 | 10.0% |
| Value | Count | Frequency (%) |
| 2 | 780 | |
| 3 | 498 | |
| 4 | 393 | |
| 5 | 237 | 8.5% |
| 6 | 173 | 6.2% |
| 7 | 138 | 5.0% |
| 8 | 98 | 3.5% |
| 9 | 69 | 2.5% |
| 10 | 55 | 2.0% |
| 11 | 54 | 1.9% |
| Value | Count | Frequency (%) |
| 206 | 1 | |
| 199 | 1 | |
| 124 | 1 | |
| 97 | 1 | |
| 91 | 2 | |
| 86 | 1 | |
| 72 | 1 | |
| 62 | 2 | |
| 60 | 1 | |
| 57 | 1 |
qte_items
Real number (ℝ)
High correlation 
| Distinct | 1631 |
|---|---|
| Distinct (%) | 58.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1669.2236 |
| Minimum | 2 |
|---|---|
| Maximum | 196844 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 119 |
| Q1 | 330 |
| median | 699 |
| Q3 | 1478 |
| 95-th percentile | 4614 |
| Maximum | 196844 |
| Range | 196842 |
| Interquartile range (IQR) | 1148 |
Descriptive statistics
| Standard deviation | 5885.8021 |
|---|---|
| Coefficient of variation (CV) | 3.5260717 |
| Kurtosis | 486.75708 |
| Mean | 1669.2236 |
| Median Absolute Deviation (MAD) | 449 |
| Skewness | 18.198824 |
| Sum | 4628757 |
| Variance | 34642666 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 310 | 11 | 0.4% |
| 150 | 8 | 0.3% |
| 246 | 8 | 0.3% |
| 516 | 7 | 0.3% |
| 1200 | 7 | 0.3% |
| 200 | 7 | 0.3% |
| 272 | 7 | 0.3% |
| 219 | 7 | 0.3% |
| 260 | 7 | 0.3% |
| 300 | 7 | 0.3% |
| Other values (1621) | 2697 |
| Value | Count | Frequency (%) |
| 2 | 1 | |
| 16 | 1 | |
| 17 | 1 | |
| 19 | 1 | |
| 20 | 1 | |
| 25 | 1 | |
| 27 | 2 | |
| 30 | 1 | |
| 32 | 1 | |
| 33 | 2 |
| Value | Count | Frequency (%) |
| 196844 | 1 | |
| 79963 | 1 | |
| 77373 | 1 | |
| 69993 | 1 | |
| 64549 | 1 | |
| 64124 | 1 | |
| 62812 | 1 | |
| 58243 | 1 | |
| 57785 | 1 | |
| 50255 | 1 |
qtde_produtcs
Real number (ℝ)
High correlation 
| Distinct | 468 |
|---|---|
| Distinct (%) | 16.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 129.76884 |
| Minimum | 2 |
|---|---|
| Maximum | 7837 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 10 |
| Q1 | 34 |
| median | 72 |
| Q3 | 143 |
| 95-th percentile | 400.2 |
| Maximum | 7837 |
| Range | 7835 |
| Interquartile range (IQR) | 109 |
Descriptive statistics
| Standard deviation | 277.76899 |
|---|---|
| Coefficient of variation (CV) | 2.1404907 |
| Kurtosis | 336.71947 |
| Mean | 129.76884 |
| Median Absolute Deviation (MAD) | 45 |
| Skewness | 15.345709 |
| Sum | 359849 |
| Variance | 77155.614 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 28 | 40 | 1.4% |
| 35 | 34 | 1.2% |
| 27 | 30 | 1.1% |
| 26 | 30 | 1.1% |
| 29 | 28 | 1.0% |
| 31 | 27 | 1.0% |
| 15 | 27 | 1.0% |
| 33 | 27 | 1.0% |
| 25 | 26 | 0.9% |
| 42 | 26 | 0.9% |
| Other values (458) | 2478 |
| Value | Count | Frequency (%) |
| 2 | 11 | |
| 3 | 12 | |
| 4 | 16 | |
| 5 | 16 | |
| 6 | 24 | |
| 7 | 14 | |
| 8 | 13 | |
| 9 | 20 | |
| 10 | 18 | |
| 11 | 23 |
| Value | Count | Frequency (%) |
| 7837 | 1 | |
| 5670 | 1 | |
| 5095 | 1 | |
| 4577 | 1 | |
| 2698 | 1 | |
| 2379 | 1 | |
| 2060 | 1 | |
| 1818 | 1 | |
| 1673 | 1 | |
| 1636 | 1 |
avg_ticket
Real number (ℝ)
High correlation  Skewed 
| Distinct | 2771 |
|---|---|
| Distinct (%) | 99.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 32.106572 |
| Minimum | 2.1505882 |
|---|---|
| Maximum | 4453.43 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 2.1505882 |
|---|---|
| 5-th percentile | 4.8524538 |
| Q1 | 12.41668 |
| median | 17.943444 |
| Q3 | 25.025556 |
| 95-th percentile | 87.757474 |
| Maximum | 4453.43 |
| Range | 4451.2794 |
| Interquartile range (IQR) | 12.608876 |
Descriptive statistics
| Standard deviation | 107.63141 |
|---|---|
| Coefficient of variation (CV) | 3.3523171 |
| Kurtosis | 1054.6276 |
| Mean | 32.106572 |
| Median Absolute Deviation (MAD) | 6.3346556 |
| Skewness | 27.678273 |
| Sum | 89031.523 |
| Variance | 11584.52 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 14.47833333 | 2 | 0.1% |
| 4.162 | 2 | 0.1% |
| 25.6761194 | 1 | < 0.1% |
| 44.95564103 | 1 | < 0.1% |
| 32.59775 | 1 | < 0.1% |
| 19.03048387 | 1 | < 0.1% |
| 28.55451613 | 1 | < 0.1% |
| 12.80068182 | 1 | < 0.1% |
| 6.396214689 | 1 | < 0.1% |
| 26.08797101 | 1 | < 0.1% |
| Other values (2761) | 2761 |
| Value | Count | Frequency (%) |
| 2.150588235 | 1 | |
| 2.4325 | 1 | |
| 2.462371134 | 1 | |
| 2.511241379 | 1 | |
| 2.515333333 | 1 | |
| 2.65 | 1 | |
| 2.656931818 | 1 | |
| 2.707598253 | 1 | |
| 2.760621572 | 1 | |
| 2.770464191 | 1 |
| Value | Count | Frequency (%) |
| 4453.43 | 1 | |
| 1687.2 | 1 | |
| 952.9875 | 1 | |
| 872.13 | 1 | |
| 841.0214493 | 1 | |
| 651.1683333 | 1 | |
| 640 | 1 | |
| 624.4 | 1 | |
| 615.75 | 1 | |
| 602.4531323 | 1 |
avg_recency_days
Real number (ℝ)
High correlation 
| Distinct | 1155 |
|---|---|
| Distinct (%) | 41.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 78.756379 |
| Minimum | 1 |
|---|---|
| Maximum | 366 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 13 |
| Q1 | 34.222222 |
| median | 59 |
| Q3 | 99 |
| 95-th percentile | 224 |
| Maximum | 366 |
| Range | 365 |
| Interquartile range (IQR) | 64.777778 |
Descriptive statistics
| Standard deviation | 66.483798 |
|---|---|
| Coefficient of variation (CV) | 0.84417032 |
| Kurtosis | 3.6897278 |
| Mean | 78.756379 |
| Median Absolute Deviation (MAD) | 30 |
| Skewness | 1.8311845 |
| Sum | 218391.44 |
| Variance | 4420.0954 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 70 | 21 | 0.8% |
| 46 | 18 | 0.6% |
| 55 | 17 | 0.6% |
| 49 | 16 | 0.6% |
| 31 | 16 | 0.6% |
| 91 | 16 | 0.6% |
| 21 | 15 | 0.5% |
| 35 | 15 | 0.5% |
| 42 | 15 | 0.5% |
| 28 | 14 | 0.5% |
| Other values (1145) | 2610 |
| Value | Count | Frequency (%) |
| 1 | 9 | |
| 2 | 4 | |
| 2.861538462 | 1 | < 0.1% |
| 3 | 6 | |
| 3.330357143 | 1 | < 0.1% |
| 3.351351351 | 1 | < 0.1% |
| 4 | 5 | |
| 4.191011236 | 1 | < 0.1% |
| 4.275862069 | 1 | < 0.1% |
| 4.5 | 1 | < 0.1% |
| Value | Count | Frequency (%) |
| 366 | 1 | < 0.1% |
| 365 | 1 | < 0.1% |
| 364 | 1 | < 0.1% |
| 363 | 1 | < 0.1% |
| 357 | 2 | |
| 356 | 1 | < 0.1% |
| 355 | 2 | |
| 352 | 1 | < 0.1% |
| 351 | 2 | |
| 350 | 3 |
frequency
Real number (ℝ)
High correlation  Skewed 
| Distinct | 1225 |
|---|---|
| Distinct (%) | 44.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.049706611 |
| Minimum | 0.0054495913 |
|---|---|
| Maximum | 17 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 0.0054495913 |
|---|---|
| 5-th percentile | 0.0087463557 |
| Q1 | 0.015789474 |
| median | 0.024390244 |
| Q3 | 0.041666667 |
| 95-th percentile | 0.11538462 |
| Maximum | 17 |
| Range | 16.99455 |
| Interquartile range (IQR) | 0.025877193 |
Descriptive statistics
| Standard deviation | 0.33765504 |
|---|---|
| Coefficient of variation (CV) | 6.7929604 |
| Kurtosis | 2295.7098 |
| Mean | 0.049706611 |
| Median Absolute Deviation (MAD) | 0.010691614 |
| Skewness | 46.077409 |
| Sum | 137.83643 |
| Variance | 0.11401092 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.0625 | 17 | 0.6% |
| 0.02777777778 | 17 | 0.6% |
| 0.02380952381 | 16 | 0.6% |
| 0.08333333333 | 15 | 0.5% |
| 0.09090909091 | 15 | 0.5% |
| 0.03448275862 | 14 | 0.5% |
| 0.02941176471 | 14 | 0.5% |
| 0.07692307692 | 13 | 0.5% |
| 0.02127659574 | 13 | 0.5% |
| 0.02564102564 | 13 | 0.5% |
| Other values (1215) | 2626 |
| Value | Count | Frequency (%) |
| 0.005449591281 | 1 | < 0.1% |
| 0.005464480874 | 1 | < 0.1% |
| 0.005479452055 | 1 | < 0.1% |
| 0.005494505495 | 1 | < 0.1% |
| 0.005586592179 | 2 | |
| 0.005602240896 | 1 | < 0.1% |
| 0.005617977528 | 2 | |
| 0.00566572238 | 1 | < 0.1% |
| 0.005681818182 | 2 | |
| 0.005698005698 | 3 |
| Value | Count | Frequency (%) |
| 17 | 1 | < 0.1% |
| 3 | 1 | < 0.1% |
| 2 | 1 | < 0.1% |
| 1.142857143 | 1 | < 0.1% |
| 1 | 8 | |
| 0.75 | 1 | < 0.1% |
| 0.6666666667 | 3 | 0.1% |
| 0.550802139 | 1 | < 0.1% |
| 0.5335120643 | 1 | < 0.1% |
| 0.5 | 3 | 0.1% |
qtde_returns
Real number (ℝ)
Skewed  Zeros 
| Distinct | 204 |
|---|---|
| Distinct (%) | 7.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 34.973675 |
| Minimum | 0 |
|---|---|
| Maximum | 9014 |
| Zeros | 1481 |
| Zeros (%) | 53.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 9 |
| 95-th percentile | 96.8 |
| Maximum | 9014 |
| Range | 9014 |
| Interquartile range (IQR) | 9 |
Descriptive statistics
| Standard deviation | 290.71429 |
|---|---|
| Coefficient of variation (CV) | 8.3123747 |
| Kurtosis | 571.74568 |
| Mean | 34.973675 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 21.626013 |
| Sum | 96982 |
| Variance | 84514.798 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 1481 | |
| 1 | 129 | 4.7% |
| 2 | 117 | 4.2% |
| 3 | 82 | 3.0% |
| 4 | 72 | 2.6% |
| 6 | 63 | 2.3% |
| 5 | 55 | 2.0% |
| 12 | 45 | 1.6% |
| 8 | 39 | 1.4% |
| 9 | 38 | 1.4% |
| Other values (194) | 652 |
| Value | Count | Frequency (%) |
| 0 | 1481 | |
| 1 | 129 | 4.7% |
| 2 | 117 | 4.2% |
| 3 | 82 | 3.0% |
| 4 | 72 | 2.6% |
| 5 | 55 | 2.0% |
| 6 | 63 | 2.3% |
| 7 | 38 | 1.4% |
| 8 | 39 | 1.4% |
| 9 | 38 | 1.4% |
| Value | Count | Frequency (%) |
| 9014 | 1 | |
| 8004 | 1 | |
| 4427 | 1 | |
| 3768 | 1 | |
| 3332 | 1 | |
| 2878 | 1 | |
| 2022 | 1 | |
| 2012 | 1 | |
| 1776 | 1 | |
| 1594 | 1 |
avg_basket_size
Real number (ℝ)
High correlation 
| Distinct | 1931 |
|---|---|
| Distinct (%) | 69.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 230.94908 |
| Minimum | 1 |
|---|---|
| Maximum | 6009.3333 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 45 |
| Q1 | 103.33333 |
| median | 172 |
| Q3 | 278.09524 |
| 95-th percentile | 583.6 |
| Maximum | 6009.3333 |
| Range | 6008.3333 |
| Interquartile range (IQR) | 174.7619 |
Descriptive statistics
| Standard deviation | 261.5335 |
|---|---|
| Coefficient of variation (CV) | 1.1324293 |
| Kurtosis | 115.89887 |
| Mean | 230.94908 |
| Median Absolute Deviation (MAD) | 81 |
| Skewness | 7.7349287 |
| Sum | 640421.79 |
| Variance | 68399.773 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 100 | 11 | 0.4% |
| 86 | 9 | 0.3% |
| 60 | 8 | 0.3% |
| 75 | 8 | 0.3% |
| 197 | 7 | 0.3% |
| 73 | 7 | 0.3% |
| 82 | 7 | 0.3% |
| 136 | 7 | 0.3% |
| 105 | 7 | 0.3% |
| 208 | 7 | 0.3% |
| Other values (1921) | 2695 |
| Value | Count | Frequency (%) |
| 1 | 1 | |
| 3.333333333 | 1 | |
| 5.333333333 | 1 | |
| 5.666666667 | 1 | |
| 6.142857143 | 1 | |
| 7.5 | 1 | |
| 9 | 1 | |
| 9.5 | 1 | |
| 11 | 1 | |
| 11.875 | 1 |
| Value | Count | Frequency (%) |
| 6009.333333 | 1 | |
| 3868.65 | 1 | |
| 2880 | 1 | |
| 2733.944444 | 1 | |
| 2518.769231 | 1 | |
| 2160.333333 | 1 | |
| 2082.225806 | 1 | |
| 2000 | 1 | |
| 1903.5 | 1 | |
| 1866.933333 | 1 |
avg_unique_basket_size
Real number (ℝ)
High correlation 
| Distinct | 902 |
|---|---|
| Distinct (%) | 32.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 17.141537 |
| Minimum | 0.2 |
|---|---|
| Maximum | 177 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 43.3 KiB |
Quantile statistics
| Minimum | 0.2 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 7.5454545 |
| median | 13.5 |
| Q3 | 22 |
| 95-th percentile | 45.1 |
| Maximum | 177 |
| Range | 176.8 |
| Interquartile range (IQR) | 14.454545 |
Descriptive statistics
| Standard deviation | 14.265048 |
|---|---|
| Coefficient of variation (CV) | 0.8321919 |
| Kurtosis | 9.9923133 |
| Mean | 17.141537 |
| Median Absolute Deviation (MAD) | 6.6666667 |
| Skewness | 2.2443707 |
| Sum | 47533.482 |
| Variance | 203.4916 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 8 | 34 | 1.2% |
| 16 | 34 | 1.2% |
| 13 | 34 | 1.2% |
| 9 | 33 | 1.2% |
| 7 | 32 | 1.2% |
| 12 | 30 | 1.1% |
| 18.5 | 29 | 1.0% |
| 6 | 29 | 1.0% |
| 14 | 28 | 1.0% |
| 17 | 28 | 1.0% |
| Other values (892) | 2462 |
| Value | Count | Frequency (%) |
| 0.2 | 1 | < 0.1% |
| 0.25 | 3 | 0.1% |
| 0.3333333333 | 6 | |
| 0.4 | 1 | < 0.1% |
| 0.4090909091 | 1 | < 0.1% |
| 0.5 | 12 | |
| 0.5454545455 | 1 | < 0.1% |
| 0.5555555556 | 1 | < 0.1% |
| 0.5714285714 | 1 | < 0.1% |
| 0.6176470588 | 1 | < 0.1% |
| Value | Count | Frequency (%) |
| 177 | 1 | |
| 105 | 1 | |
| 104 | 1 | |
| 98 | 1 | |
| 95.5 | 1 | |
| 94.33333333 | 1 | |
| 93 | 1 | |
| 89.625 | 1 | |
| 87 | 1 | |
| 85.66666667 | 1 |
Interactions
Correlations
| avg_basket_size | avg_recency_days | avg_ticket | avg_unique_basket_size | customer_id | frequency | gross_revenue | qtde_produtcs | qtde_returns | qte_invoices | qte_items | recency_days | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| avg_basket_size | 1.000 | -0.043 | 0.198 | 0.384 | -0.121 | 0.026 | 0.602 | 0.403 | 0.214 | 0.126 | 0.759 | -0.103 |
| avg_recency_days | -0.043 | 1.000 | -0.080 | 0.187 | -0.012 | -0.952 | -0.367 | -0.300 | -0.215 | -0.476 | -0.344 | 0.225 |
| avg_ticket | 0.198 | -0.080 | 1.000 | -0.639 | -0.141 | 0.082 | 0.273 | -0.381 | 0.188 | 0.091 | 0.195 | 0.035 |
| avg_unique_basket_size | 0.384 | 0.187 | -0.639 | 1.000 | -0.001 | -0.166 | 0.104 | 0.546 | -0.064 | -0.180 | 0.147 | 0.005 |
| customer_id | -0.121 | -0.012 | -0.141 | -0.001 | 1.000 | 0.014 | -0.086 | 0.013 | -0.058 | 0.013 | -0.079 | 0.014 |
| frequency | 0.026 | -0.952 | 0.082 | -0.166 | 0.014 | 1.000 | 0.259 | 0.201 | 0.176 | 0.322 | 0.240 | -0.127 |
| gross_revenue | 0.602 | -0.367 | 0.273 | 0.104 | -0.086 | 0.259 | 1.000 | 0.723 | 0.461 | 0.763 | 0.922 | -0.373 |
| qtde_produtcs | 0.403 | -0.300 | -0.381 | 0.546 | 0.013 | 0.201 | 0.723 | 1.000 | 0.329 | 0.659 | 0.709 | -0.392 |
| qtde_returns | 0.214 | -0.215 | 0.188 | -0.064 | -0.058 | 0.176 | 0.461 | 0.329 | 1.000 | 0.427 | 0.426 | -0.186 |
| qte_invoices | 0.126 | -0.476 | 0.091 | -0.180 | 0.013 | 0.322 | 0.763 | 0.659 | 0.427 | 1.000 | 0.704 | -0.448 |
| qte_items | 0.759 | -0.344 | 0.195 | 0.147 | -0.079 | 0.240 | 0.922 | 0.709 | 0.426 | 0.704 | 1.000 | -0.365 |
| recency_days | -0.103 | 0.225 | 0.035 | 0.005 | 0.014 | -0.127 | -0.373 | -0.392 | -0.186 | -0.448 | -0.365 | 1.000 |
Missing values
Sample
| customer_id | gross_revenue | recency_days | qte_invoices | qte_items | qtde_produtcs | avg_ticket | avg_recency_days | frequency | qtde_returns | avg_basket_size | avg_unique_basket_size | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 17850 | 5391.21 | 372.0 | 34.0 | 1733.0 | 297.0 | 18.152222 | 1.000000 | 17.000000 | 40.0 | 50.970588 | 0.617647 |
| 1 | 13047 | 3232.59 | 56.0 | 9.0 | 1390.0 | 171.0 | 18.904035 | 52.833333 | 0.028302 | 35.0 | 154.444444 | 11.666667 |
| 2 | 12583 | 6705.38 | 2.0 | 15.0 | 5028.0 | 232.0 | 28.902500 | 26.500000 | 0.040323 | 50.0 | 335.200000 | 7.600000 |
| 3 | 13748 | 948.25 | 95.0 | 5.0 | 439.0 | 28.0 | 33.866071 | 92.666667 | 0.017921 | 0.0 | 87.800000 | 4.800000 |
| 4 | 15100 | 876.00 | 333.0 | 3.0 | 80.0 | 3.0 | 292.000000 | 20.000000 | 0.073171 | 22.0 | 26.666667 | 0.333333 |
| 5 | 15291 | 4623.30 | 25.0 | 14.0 | 2102.0 | 102.0 | 45.326471 | 26.769231 | 0.040115 | 29.0 | 150.142857 | 4.357143 |
| 6 | 14688 | 5630.87 | 7.0 | 21.0 | 3621.0 | 327.0 | 17.219786 | 19.263158 | 0.057221 | 399.0 | 172.428571 | 7.047619 |
| 7 | 17809 | 5411.91 | 16.0 | 12.0 | 2057.0 | 61.0 | 88.719836 | 39.666667 | 0.033520 | 41.0 | 171.416667 | 3.833333 |
| 8 | 15311 | 60767.90 | 0.0 | 91.0 | 38194.0 | 2379.0 | 25.543464 | 4.191011 | 0.243316 | 474.0 | 419.714286 | 6.230769 |
| 9 | 16098 | 2005.63 | 87.0 | 7.0 | 613.0 | 67.0 | 29.934776 | 47.666667 | 0.024390 | 0.0 | 87.571429 | 4.857143 |
| customer_id | gross_revenue | recency_days | qte_invoices | qte_items | qtde_produtcs | avg_ticket | avg_recency_days | frequency | qtde_returns | avg_basket_size | avg_unique_basket_size | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 5610 | 17290 | 525.24 | 3.0 | 2.0 | 404.0 | 102.0 | 5.149412 | 13.0 | 0.142857 | 0.0 | 202.000000 | 46.000000 |
| 5619 | 14785 | 77.40 | 10.0 | 2.0 | 84.0 | 3.0 | 25.800000 | 5.0 | 0.333333 | 0.0 | 42.000000 | 1.000000 |
| 5620 | 17254 | 272.44 | 4.0 | 2.0 | 252.0 | 112.0 | 2.432500 | 11.0 | 0.166667 | 0.0 | 126.000000 | 50.000000 |
| 5636 | 17232 | 421.52 | 2.0 | 2.0 | 203.0 | 36.0 | 11.708889 | 12.0 | 0.153846 | 0.0 | 101.500000 | 15.000000 |
| 5637 | 17468 | 137.00 | 10.0 | 2.0 | 116.0 | 5.0 | 27.400000 | 4.0 | 0.400000 | 0.0 | 58.000000 | 2.500000 |
| 5648 | 13596 | 697.04 | 5.0 | 2.0 | 406.0 | 166.0 | 4.199036 | 7.0 | 0.250000 | 0.0 | 203.000000 | 66.500000 |
| 5654 | 14893 | 1237.85 | 9.0 | 2.0 | 799.0 | 73.0 | 16.956849 | 2.0 | 0.666667 | 0.0 | 399.500000 | 36.000000 |
| 5679 | 14126 | 706.13 | 7.0 | 3.0 | 508.0 | 15.0 | 47.075333 | 3.0 | 0.750000 | 50.0 | 169.333333 | 4.666667 |
| 5685 | 13521 | 1092.39 | 1.0 | 3.0 | 733.0 | 435.0 | 2.511241 | 4.5 | 0.300000 | 0.0 | 244.333333 | 104.000000 |
| 5695 | 15060 | 301.84 | 8.0 | 4.0 | 262.0 | 120.0 | 2.515333 | 1.0 | 2.000000 | 0.0 | 65.500000 | 20.000000 |